Chaalam Wilson
Graphic Design Portfolio
Chaalam Wilson Graphic Design Portfolio
Brand & Editorial DEsigner
I believe the most effective design is also the simplest. Simplicity, rather than being a limitation, is a discipline that makes ideas more memorable, communication clearer, and work more enduring. After five years designing across brand identity and print, I've found that stripping away the unnecessary is often the hardest and most rewarding part of the process. It's also what provides me with constant opportunities to learn and adapt in a fast-moving industry.
Project samples
Published Work
Project samples Published Work
The Tony Sirianni Podcast - Brand Identity
Logo design, Art Direction, & SOcial Media Promotion
My Role
When I joined AdvisorHub, the Tony Sirianni Podcast was in its early stages and lacked a dynamic visual identity.
I was brought in to refresh the visual identity from the ground up. This included designing the logo, creating art for the Spotify cover and website thumbnails, and establishing a consistent visual template that could be applied across all mediums.
The Process
Designing a new brand comes with the opportunity and responsibility to make deliberate, forward-facing decisions. For the logo, I focused on creating something clean and scalable, using a wider typeface to increase legibility at smaller sizes. I moved away from serif fonts to make the logo a bit less formal and more approachable.
I was able to get the basic layout of the logo with a few thumbnail tests. After determining the thumbnail’s most essential components, I established a visual hierarchy while cleaning up the composition.
Original Thumbnail Design
Logo+Thumbnail Design V1
Final Logo+Thumbnail Design Test
Execution
Beyond the core identity, I led the social media promotion of the podcast, creating and posting clips on LinkedIn and Instagram. I designed digital ads for the podcast to be featured on the Advisorhub website, maintaining visual consistency throughout various banner sizes. Podcast episodes are also promoted through our in-house newsletter, giving the brand increased visibility across every channel the company owns.
Outcome
The rebrand was recognized by senior leadership across the company as a significant visual improvement — bringing clarity, consistency, and a professional presence to a growing editorial product.
Print Advertising - Full Page Magazine Ads
Print design & Brand Compliance
My Role & Process
Over nearly four years at AdvisorHub, I designed full-page print ads for internal company events and outside financial firms including Summit Financial, RBC, LPL, and Stifel.
For the Arden Trust Ad, I was given the logo, icon, tagline/ad copy, and a mockup of their intended visual direction. The ad needed to convey affiliation & integration, so we went with a venn diagram. After I got layout and color approval from AdvisorHub’s CMO, we got approval from Arden Trust to run the ad.
outside FIrm Ads
Ads for external firms usually had a defined visual direction, including icons, approved color schemes, and tagline copy. These ads always had to comply with strict guidelines. I was tasked with composition and color decisions that produced polished, professional results within those constraints. Working within tight regulatory parameters without sacrificing visual quality is something I've developed a strong fluency in over time.
in-house event Ads
For company events, I had full creative ownership working within the magazine's established brand: concept, layout, color language, and typography. The ads needed to feel both premium and approachable to drive attendance, balancing a clean layout with bold visuals.
After each event, I was tasked with a sponsor thank-you page or spread in the next issue of the magazine. I had free rein with layout and photo choices for these projects, and it was a fun challenge to make the event photos visually interesting.
Outcome
These ads ran across multiple issues and represented some of the most recognizable names in the financial industry, each requiring consistent, compliant, and polished execution across a range of client constraints.
Resume
Resume
I’m a passionate and detail-oriented graphic designer with 5 years of experience in logo, branding, and print design. By prioritizing simplicity, I clearly communicate complex ideas and constantly develop new skills to thrive in a fast-paced industry. I am proficient in the Adobe Suite, specializing in illustration and typography.
Work Experience
Lead Graphic Designer
AdvisorHub
August 2022 - Present
Worked directly under the Chief Marketing Officer, gaining valuable experience and collaborating with the sales team on company branding
Worked directly with the CMO & CEO to rebrand the company podcast, creating a new logo and taking the lead on social media promotion
Collaborated with the CMO for print design, creating covers and full-page ads for AdvisorHub Magazine
Designed physical graphics for event posters, agenda booklets, and photo backdrops
Developed & executed digital graphics for event and webinar advertisements
Design Intern
MarketMe Digital
December 2021 - February 2022
Worked directly under the Senior Designer, gaining industry experience and collaborating on client branding
Developed graphics & layouts for client logos, templates, and websites
Polished work to be discussed by senior management, ensuring clients’ needs are met
Used knowledge of typography and aesthetic design to accurately mirror and enhance clients’ style
Freelance Designer
Relational Dynamics
October 2019 - March 2020
Led the creation of the company's visual identity, conceptualizing the logo design and guiding initial digital marketing
Developed new branding material, including business cards and product packaging, ensuring maximum target audience engagement
Education
Master’s Degree - Graphic Design
Middlesex University London
October 2020 - November 2021
Bachelor’s Degree - Graphic Design
Binghamton University
August 2016 - June 2020
